What to Know Before You Use Groover (2026)

What Groover is

Groover is a French platform that connects artists with playlist curators, radio stations, blogs, and labels. You spend a currency called Grooviz to send your track to the contacts you choose, and each one listens and sends you a short piece of feedback.

It's popular in Europe, and its reach beyond playlists is a real strength. The economics of a Groover campaign are easy to misjudge if you haven't run one before, though, so here's what to understand before you top up your account.

What €100 buys you

Each Groover contact costs 2 Grooviz, which works out to about €2, and some top curators cost more. Groover's pricing page says successful campaigns usually reach at least 50 contacts, so a typical campaign lands around €100.

Groover's website puts the share rate at under 25%. Apply that to 50 contacts and you can expect around a dozen shares at best. The other 38 or so will listen, write a short note, and pass, and you pay for all 50.

Run that math with your own numbers before you start. It's the clearest picture of what a campaign is likely to return.

You pick every contact

Groover suggests curators based mostly on your genres, your profile, and campaigns by similar artists. Its help center calls those suggestions a guide only, so the real choosing is yours.

That means reading profiles, listening to playlists, and judging whether a curator's taste fits your track. Some artists enjoy it. Many find it slow, and it's easy to choose badly when two curators with the same genre tags run very different playlists.

Your Grooviz are gone once a curator replies

When a curator responds, the Grooviz you spent on them are used up, whether or not they share your track. If a curator doesn't reply within 7 days, the Grooviz go back to your account.

Groover's terms spell this out: you waive your right of withdrawal, and Groover has an "obligation of means" rather than an obligation of result. In plain terms, Groover promises that your track gets heard and makes no promise about what happens next.

Curators earn per review

Of the 2 Grooviz you spend per contact, the curator gets 1 and Groover keeps the other. Curators have to write at least 15 words covering their opinion, whether they'll share, and some advice.

That gives you a steady stream of short feedback. It also means curators are paid for replying, whatever they decide, and with a share rate under 25%, they turn down far more than they add.

There's no minimum listener count

Groover doesn't set a minimum number of listeners for the playlists on its platform. Before you celebrate a share, check that the playlist has recent, active listening and followers that look organic. Our guide on getting featured on Spotify playlists explains why fit and real engagement count for more than follower numbers.

Paid reviews and Spotify's rules

Spotify's guidelines don't allow anyone to accept payment to influence what goes on a playlist, and Spotify for Artists warns against services that charge for playlist consideration. When curators are paid per listen and review, regardless of what they do with the track, that model sits close to the line. Read Spotify's rules yourself, because your catalog is what's exposed if Spotify sees a problem.

Who Groover suits

Groover is a sensible pick if you want to reach radio, blogs, and labels in the same place as playlists, want feedback from many people on one track, or like choosing and approaching each contact yourself. For a European artist building relationships with radio hosts and bloggers, that mix is hard to find elsewhere.

A faster route if placements are the goal

If what you mainly want is your track on playlists that fit it, pitching one contact at a time is a slow way to get there.

Soundmango takes the pitching out. You choose the kind of playlists you want, and its AI matches your track to curators by how it sounds: subgenre, acoustic or electronic production, tempo, mood, energy, vocals, and instruments. It keeps going until a fitting curator takes on your campaign, so you never research curators or pay for a pile of declines. Soundmango reports that curators accept about 60% of the tracks they receive, against Groover's under-25% share rate, and that approved tracks have a 99% chance of landing on at least one playlist.

Curators decide for themselves whether to add your track, which Soundmango says keeps it 100% within Spotify's rules, and if no curator takes on your campaign, you get your money back. Campaigns start at $20, so you can try it on one release without committing €100. Soundmango's Groover comparison has the details.

Five questions before your next campaign

1. How many shares should I realistically expect for what I'm spending?
2. Am I paying for replies, or for results?
3. How much time will I spend choosing contacts?
4. What happens to my money when a curator listens and passes?
5. Does the service's model fit within Spotify's rules?

Make the most of every share

A share puts your track in front of new listeners for a while, and then the playlist moves on. Give those listeners a way to stay in touch. Backstaged Drops lets fans unlock a free download with an email, a Spotify follow, or an Instagram follow, so the people who found you on a playlist are still there for your next release.

Frequently asked questions

How much does Groover cost?

Each contact costs 2 Grooviz, about €2, and more for some top curators. Groover recommends reaching at least 50 contacts, so a typical campaign costs around €100.

Do I get my Grooviz back if a curator says no?

No. Grooviz are spent once a curator replies, whether or not they share your track. They only come back if the curator doesn't reply within 7 days.

What percentage of Groover curators share tracks?

Groover's own website puts it at under 25%.

Is there a Groover alternative for playlists only?

Yes. Soundmango focuses on playlist promotion, matches your track to curators by how it sounds, and refunds you if no curator takes on your campaign.